While it is easy to create an attractive and enticing subject line and include a short introduction about your content, you must remember that your email subject line should tell your readers the most important details about your email. The goal of your email subject line should be to inform, engage, or motivate your subscribers to read your campaign. For example, in a webinar announcement, an informative subject line will allow the reader to decide whether or not they would like to attend.
When creating an email campaign, you should also take into consideration the California Electronic Communications Act. This law is strict on commercial emails and imposes heavy penalties for violation of its terms. In order to avoid violations, you must clearly state who you are, include a valid physical address, include an unsubscribe button, and use relevant subject lines. Furthermore, you should never sell your email list to third parties. It is best to use an email service provider that offers a wide range of features and has an affordable pricing plan.
Emails should be customized and contain the right amount of copy. Your content should be informative and relevant, and the subject line should be short and easy to remember. Try to send your emails at the right time and day. The most effective time to send an email is Tuesday at 11 AM ET. Moreover, it is important to remember that 55% of email opens come from mobile devices, so make sure that you make your email responsive on all devices. You should also try to be as personal as possible in your content and subject lines.
After identifying your target audience, you must segment your list. You can use the subject lines that are clickable. You can also use suited copy. The calls to action should be clear and concise. Lastly, you should have a way for your subscribers to opt out of your list. Always test your email campaigns to determine which ones are performing the best. If you want to make the most out of your email marketing campaign, there are some things you must do to keep your subscribers happy.
It is vital to understand what your audience wants from an email. Do not send them three emails every day – this will just annoy your subscribers. Instead, send two to three emails a month and you will get the best results. It is best to send at least one email a day to your subscribers. You should also make sure to segment your list by topic and by using an advanced software that helps you monitor your campaign. Then, you can focus on making your email content more personalized.
In the 21st century, email marketing has evolved along with the technological growth of the world. Even before the technological advancements, email marketing did not work as well as it does today. In 1978, Gary Thuerk, a computer scientist, sent a mass email to 400 potential clients through the ARPANET. It was claimed that this email generated over $13 million in sales for DEC. This email proved the power of mass emails and made the concept of emailing a more widespread phenomenon.